Google Ads management in Dubai
In B2B, search is where the money is. Someone typing “MEP contractor Dubai”, a product code or a specific material category has a requirement right now.
That is a fundamentally different person from someone who saw your post between two reels.
Four principles we do not bend on
In your ad account, not ours
Spend history, conversion data and audiences stay with you permanently. If we stop working together, you lose nothing.
Built around cost per enquiry, not clicks
Impressions and click-through rates are inputs. The only number that decides whether a campaign works is what a qualified enquiry costs and whether that is less than it is worth to you.
Negative keywords from day one
Most wasted UAE ad spend goes to people searching for jobs, for prices in another country, or for a free version of what you sell. Filtering that out is unglamorous, and it is most of the job.
Landing pages that match the search
Sending every ad to your homepage is the most common and most expensive mistake we see.
- supplier dubai ✓
- free download
- bulk price uae ✓
- jobs
Included in management
- Keyword and competitor research for your category and emirate
- Campaign build, ad copy and extensions
- Conversion tracking configured properly, including WhatsApp and call tracking
- Landing page recommendations, or the pages themselves
- Ongoing optimisation and negative keyword management
- Monthly reporting on enquiries and cost per enquiry
Straight talk on budget
Your ad spend goes directly to Google and is billed to you. It never passes through us and we never mark it up. Our management fee is separate and agreed before we start.
If your budget is too small for your category to be viable, we will tell you at the audit rather than take the retainer and quietly underdeliver. In some competitive UAE categories the honest answer is that Google Business Profile and SEO will serve you better first.
Budget, in phases
Start small, prove what converts, then scale what works.
Questions we get asked
How soon do enquiries start?
Usually within days of launch, because you are buying attention rather than earning it. The first weeks are about cutting waste and finding which searches convert.
Do you need access to our account?
Yes, as a manager on your existing account — or we help you create one in your name.
Google or Meta first?
For most trading and contracting businesses, Google. Your buyer is searching. You will get the honest answer for your category at the audit.
Get a free ads audit
Send us your account or your website. We will tell you where the spend is leaking.
- Search terms
- Negatives
- Bids
- Calls
- Forms
- WhatsApp clicks
- Message match
- Speed
- Form